Senior Performance Marketing Specialist

Established over 12 years ago, our client is the creative and digital services division of a global company, partnering with organizations across industries to deliver marketing, design, and technology solutions. As the agency continues to grow, they are looking for a Senior Performance Marketing Specialist to lead high-impact digital advertising initiatives, optimize marketplace performance, and drive measurable online revenue growth across multiple digital channels.

If you have strong hands-on experience managing paid media campaigns, ecommerce marketplaces, and performance marketing strategies, this is an exciting opportunity to work with a collaborative team while contributing to the growth of leading consumer brands.

About the Role

As the Senior Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing performance marketing campaigns across multiple digital platforms while managing marketplace operations for leading ecommerce channels.

Working closely with creative, content, ecommerce, and sales teams, you’ll manage media budgets, improve campaign performance, optimize marketplace listings, and identify opportunities to increase online sales, brand visibility, and return on advertising spend (ROAS). This role combines strategic thinking with hands-on campaign execution in a fast-paced, collaborative environment.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, LinkedIn Ads, and other relevant digital platforms.

• Monitor and improve key performance metrics including ROAS, CAC, CTR, and conversion rates.

• Manage media budgets and optimize spend allocation to maximize campaign performance.

• Conduct A/B testing for creatives, landing pages, and audience targeting.

• Prepare regular campaign performance reports and provide actionable insights.

Marketplace Management

• Manage brand presence across ecommerce marketplaces including Amazon, Flipkart, Myntra, Jiomart, and other online platforms.

• Oversee product listings, catalog management, pricing, and inventory coordination.

• Optimize marketplace SEO and improve product visibility.

• Collaborate with marketplace account managers to identify growth opportunities.

• Monitor customer ratings, reviews, and marketplace performance.

Promotions & Growth

• Plan and execute promotional campaigns, seasonal offers, and sales events.

• Coordinate with creative and content teams to develop campaign assets.

• Identify growth opportunities through analytics, customer insights, and market trends.

• Partner with ecommerce and sales teams to improve online revenue and customer acquisition.

Qualifications

Must-Have Skills

• 4–6 years of hands-on experience in performance marketing with strong PPC and paid social media expertise.

• Experience managing campaigns across Google Ads, Meta Ads Manager, YouTube Ads, LinkedIn Ads, and other digital advertising platforms.

• Hands-on experience with Google Marketing Platform / Google Marketing 360.

• Experience managing ecommerce marketplaces including Amazon, Flipkart, Jiomart, Myntra, or similar platforms.

• Strong knowledge of Google Analytics, Google Tag Manager, Google Merchant Center, Search Console, and marketplace analytics tools.

• Experience creating and managing marketplace brand pages and storefronts.

• Strong analytical, reporting, and data interpretation skills.

• Excellent communication, coordination, and organizational abilities.

• Proficiency with Excel and reporting tools.

Nice-to-Have

• Experience with Adobe Analytics.

• Knowledge of AI-enabled marketing tools for campaign automation, audience segmentation, predictive analytics, and content optimization.

• Experience working with D2C, retail, FMCG, lifestyle, or ecommerce brands.

• Knowledge of SEO, email marketing, marketing automation, marketplace advertising platforms, and WhatsApp Business API.

• Previous experience mentoring or managing a small team.

Why Join?

• Join an internationally recognized digital agency with a growing presence in India.

• Work on performance marketing campaigns across leading digital and ecommerce platforms.

• Collaborate with talented creative, ecommerce, sales, and strategy teams.

• Gain exposure to AI-enabled marketing technologies and advanced analytics tools.

• Enjoy a five-day work week, Provident Fund (PF), Mediclaim benefits, and opportunities for long-term career growth.